Projects

About Me

I'm a New York-based experience designer with a background in corporate strategy and hospitality.

My main focus is helping organizations design exceptional brand experiences, launch new products, and operate more efficiently. From e-commerce to financial services, I champion human-centered design and systems thinking to create engaging and enduring physical and digital experiences. Many of my projects have been highlighted by publications such as The New York Times, Forbes, Bloomberg, The Today Show, McKinsey Quarterly, and NBC News.


Recent Projects

Sundays in Motion

I co-founded and currently manage a production studio called Sundays in Motion. Based in New York City, we create content and experiences for brands globally.

Emerton

Emerton, a global strategy consulting firm, tapped me to work with their American office to analyze and redesign the way their client, a $32 billion multinational beverage company, goes to market in the US. In key markets, we worked to build a modular next-generation distribution model that could flex across partners, cities, and legal landscapes.

Prota Ventures

As an advisor to venture and investment studio, Prota Ventures, I worked with a team of partners and other advisors to incubate a social impact travel company that takes an alternative approach to designing for the sharing economy.

Misen

At the end of 2015, Misen raised $1.1 million for their chef's knife on Kickstarter and became the platform's fourth-largest food project of all time. Shortly after, the founders approached me to advise on and help build the company's end-to-end brand experience, from discovery to unboxing to support, for a customer base 4,000 percent larger than their original expectations.

Foundation Fighting Blindness

I worked with Foundation Fighting Blindness to raise awareness around its work to find treatments and preventions for blindness caused by retinal degenerative diseases. In partnership with artists, advocates, media properties, and organizations such as the Today Show, X Ambassadors, 2016 US Paralympic athletes, and Life Is Beautiful Festival, we launched online and offline campaigns to bring the non-profit's mission to new audiences.

Agern Restaurant

In spring of 2016, I helped open Agern, a restaurant in Grand Central and the first American project from Claus Meyer, a Danish restaurateur, the founder of the Nordic food movement, and a co-founder of Noma. Shortly after, the restaurant was awarded three stars by the New York Times and one by the Michelin guide.


Previous Clients & Work

New Women Space

Practice Makes Perfect

Il Buco

Book of the Month Club

TD Ameritrade

Journee

Little House